Domino's Sponsors The X Factor App

The X Factor returns to our screens tomorrow night for it's 10th series and this year a fifth judge will be present.......YOU!

The new X Factor App will give viewers the chance to judge contestants as though they were sat right next to Sharon, Gary, Nicole and Louis. The app allows for real time feedback on performances as well as allowing viewers to predict who will get through to the next round, all whilst watching the show.

Domino's has been revealed as the sponsor of the app which will offer gamers exclusive, personalized offers as well as interactive messages linked to TV advertising spots provided by our Ad innovation format, Ad Sync, providing a dual screen experience. For the first time, the Ad Sync format will feature bespoke branded games, conceptualised and designed by iris. Users will also be able to bag themselves additional tasty Domino’s deals, and gain personalised codes for promotions based on the success of their gameplay.

The 'Domino's Hub' will allow for further interaction with the brand offering users additional engaging content and the chance to receive a range of Domino's rewards. The partnership will also be amplified via social media platforms.

Sales and Marketing Director of Domino’s, Simon Wallis said: “We’re delighted to be sponsoring The X Factor 2013 app. Each year The X Factor brings families together and with the new app everyone can become a member of the judging panel from the comfort of their own sofa. We know that viewers are going to be glued to their screens and while they’re predicting who will stay or go, we want them to be tucking in to a Domino’s Pizza. Unmissable TV events such as The X Factor create an ideal time for a product, such as pizza, that’s made for sharing – and because we deliver, there’s no need to miss a single note.”

Whilst Arena Business Director Kay Tasker said: "With multi-screening booming, integration with this engaging 'X Factor' app will further solidify Domino's place within the family entertainment sphere, while highlighting the pivotal role mobile plays in its customer strategy."

This collaboration was negotiated between ITV Commercial, production company FremantleMediaUK  and Havas media agency, Arena, on behalf of Domino's.