Groundbreaking Live TA Adverts Aired on ITV
Groundbreaking television adverts live from military operations were broadcast on ITV over the weekend as part of a brand new campaign to encourage more people to join the Territorial Army (TA).
In the first move of its kind for the military, the adverts were broadcast live from operations in Afghanistan and kick-started the brand new TA LIVE campaign.
The adverts captured TA soldiers going about their everyday duties as Reservists in Afghanistan alongside their Regular counterparts.
With each advert running for approximately one minute, the viewer is transported directly to the front line to witness, first hand, how people with very similar lives to theirs are volunteering to serve their country as a fulfilling second career.
The series of TA LIVE adverts will continue to air next weekend (23 to 24 February).
Have your say: Did you see the ads on the weekend?