The History of Advertising Trust

We're thrilled to be partnering with The History of Advertising Trust (HAT), who pride themselves in preserving and celebrating the UK's advertising heritage. HAT holds the most comprehensive archive of British television commercials in the UK available to programme makers in the highest broadcast quality.

The brand new website for HAT presents a cleaner, more attractive design, providing an engaging, visual, user experience with enhanced navigation and functionality throughout. To celebrate, we'll be showcasing some of the most classic ads from their collection on our website - take a look below.

This felt like such a natural partnership for us, not least because the launch coincides with our 60th birthday and ITV has always been the home of the best advertising. We're proud to support such a brilliant online resource and celebrate our fantastic UK advertising heritage.

Simon Daglish , Deputy MD Commercial, ITV

Content updates to these online collections will be made regularly, as well as uploading completely new archive collections that will be highlighted in forthcoming HAT newsletters. The website also provides details of the wide range of research and brand management services that HAT uniquely offers to the advertising and communications sector in addition to accessible e-learning resources and content rich galleries spanning two centuries telling the stories of brands and the ideas that led to their development. The website encourages users to share comment and content across social media forums.

We are most grateful to both ITV and British Arrows for their support in developing this new online resource that provides the best possible platform for celebrating the UK’s brand heritage and creativity.

Graham Hinton , Chairman, History of Advertising Trust

The HAT archive is growing all the time and works in partnership with ITV media to celebrate the best of the UK’s brand heritage and to make it available.  Take a look and be inspired: