Holly Chart, ITV's Commercial Research Executive celebrates her favourite ads

Holly Chart, Commercial Research Executive, ITV gives us her top 3 favourite ads which has inspired her over the years.

Muller - 'Thank You Cows'

I LOVE the cow that has always dreamed of being a horse! It made me chuckle the first time I watched it, and still never gets old!

John Lewis  - 'Always a Woman'

Beautifully crafted storytelling and sense of movement through the 'ages' of the woman, all revealed through a wonderfully emotive piece of music. This advert actually led me to download the song when I first saw it - not something I often do!

Ikea - 'Playin' with my friends'

This ad has such a good feel-good factor. I immediately smile when I watch it because it's totally surreal! Makes me want to be a kid again and 'play with my friends'! Who wouldn't want to have a dinner with your teddy bears, your robot and your He-Man action model?! Great music too - a real head-nodder!!!

At ITV we're passionate about adverts and want to celebrate our favourite ads of all times. Over the next few months, we'll be showcasing which ads have made us laugh out loud, shed a tear or just told a really amazing story. Get in touch and let us know your favourite ad.