ITV and AwesomenessTV Launch 2Awesome
ITV is set to launch 2Awesome, featuring new and exclusive programming for ITV2 and the ITV Hub, from one of the most successful youth content companies in the world, AwesomenessTV.
2Awesome marks a new partnership, which will see ITV broadcast exclusive UK premieres of the global youth brand's award-winning long-form premium series as part of a two-hour ITV2 show on Sunday afternoons. Hosted by UK presenters from both TV and social media, 2Awesome will have a permanent home on the ITV Hub.
2Awesome will unveil UK premieres of some of AwesomenessTV's most popular programmes, including dramas, comedies and docu-reality shows. It will launch on 8 January on ITV2 with Guidance, Side Effects, Third Wheel, LA Story and Arts Academy.
In addition to the ITV2 zone, a selection of AwesomenessTV shows will also premiere exclusively on the ITV Hub starting on The X Factor finals weekend. Available from 10 December, season one of T@gged is a psychological thriller that follows three teenage girls that become inexplicably connected after a series of violent videos are sent to them from an unknown user. Freakish and Foursome will follow T@gged as Hub exclusives, making it the first time that ITV's on demand service will feature exclusive original series.
The partnership will also see AwesomenessTV and ITV Studios joining forces to co-produce scripted and unscripted programmes for ITV2, starting in 2017. ITV Global Entertainment will license these newly co-produced shows in international markets.
AwesomenessTV was founded by Brian Robbins, producer of Smallville and One Tree Hill, and has become a leading global youth brand creating new drama, comedy and entertainment series for platforms including Verizon, Netflix and Hulu, working with some of YouTube's most successful content creators.
Brian Robbins, Founder and CEO, AwesomenessTV added: "Our partnership with ITV is a wonderful opportunity to not only distribute our content but also create it together and extend our brand further in the UK. I am looking forward to the launch of our series on the ITV platforms and continuing to grow the reach of our global audience."
ITV is an integrated producer broadcaster and the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITVBe, ITV2, ITV3 and ITV4 and CITV, which are broadcast free-to-air, as well as the pay channel ITV Encore. ITV is also focused on delivering its programming via the ITV Hub, mobile devices, video on demand and third party platforms. ITV Studios is a global production business, creating and selling programmes and formats from offices in the UK, US, Australia, France, Germany, the Nordics and the Netherlands. It is the largest and most successful commercial production company in the UK, the largest independent non-scripted indie in the US and ITV Studios Global Entertainment is a leading international distribution businesses.
TV AwesomenessTV is a multi-platform media company owned by Comcast, Hearst and Verizon. Included under the AwesomenessTV banner are AwesomenessTV, a leading destination for original programming serving the global Gen Z audience; the ATV Network, a global creator community; Big Frame, an influencer talent management company; DreamWorksTV; Awestruck; Awesomeness Films; Wildness; as well as consumer products, music and branded entertainment divisions. AwesomenessTV was founded by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks). Check out www.awesomenesstv.com.
2Awesome is a really exciting development for ITV2 and the ITV Hub and the first step in our partnership with AwesomenessTV... We can't wait to launch our first exclusive series on the ITV Hub in December, followed in January by the initial 2Awesome run on ITV2 featuring new presenters and a whole slate of new shows, with plenty more to come throughout the year.
Simon Pitts , Managing Director of Online, Pay TV and Interactive, ITV