ITV enters exclusive partnership with Samsung
ITV enters exclusive partnership with Samsung for the ITV Player app on Android
ITV has announced it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on the leading manufacturer’s Android devices.
The ITV Player app provides customers with access to the last thirty days of ITV’s catch-up content across ITV, ITV2, ITV3, ITV4 and CITV.
The new user interface dynamically scales to a range of screen sizes, has an improved playback experience with simpler video profiles, and is supported over 3G/4G as well as Gingerbread (2.3+), Honeycomb, Jelly Bean and Ice Cream Sandwich operating systems.
The ITV Player app will be available on a range of Samsung Android tablet and smartphone devices, including the new Galaxy S4, the Galaxy Note 8.0 and the Galaxy Mega, whilst it has also been optimised for the Galaxy S III, Galaxy SII, Galaxy Note II, Note and Galaxy Note 10.1.
James Micklethwait, Online Product Director, said: “We are very excited to have launched the new ITV Player app on Samsung devices. The fragmentation of the Android ecosystem is well known therefore, as a commercial broadcaster, it makes sense for us to partner with the leading manufacturer of Android devices to further increase our technical knowledge of the operating system. We plan to launch the app onto other Android devices in the future.”
Simon Stanford, Vice President of IM Division, Samsung UK and Ireland said: “At Samsung, we are committed to providing our customers with the latest range of content and apps. People are increasingly watching programmes on their way to work, between meetings or on holiday, and this partnership means they can now catch up on their favourite ITV programmes on our devices wherever and whenever they choose.”