ITV, Matalan and Time Inc. UK Launch New Partnership
ITV are proud to be part of a unique, content-led partnership with Matalan and Time Inc. UK. The partnership sees Matalan broadcast bi-weekly bespoke fashion and style shows on their online and digital platforms.
Matalan Presents: The Show, is an innovative and mould breaking series of programmes that are an entertaining and informative resource for women everywhere, providing hints and tips on current trends, fashion essentials and inspirational ideas for their homes.
Produced by ITN Productions for ITV AdVentures and presented by Denise Van Outen who will be joined by fashion industry insiders including fashion journalists from Time Inc. UK brands and prominent style bloggers, sharing their expert insight on the best styles for Autumn and Winter.
Featured across the series will be Paula Moore, fashion director for Woman; Caroline Baxter, group fashion director for Woman, Woman's Own, Essentials and Woman's Weekly and Josh Newis-Smith, shopping editor for InStyle, as well as Vloggers Kathryn Sharman of Kat got the Cream, Emily Leary of A Mummy Too and Zoe de Pass of Dress Like a Mum.
ITV will broadcast twenty second airtime trailers with Denise which will direct viewers to watch the show at Matalan.co.uk, and will air in advert breaks in key programmes including Coronation Street and X Factor and across ITV, ITV2, ITVBe and ITV Encore.
Each six minute long episode of Matalan Presents: The Show has been created and produced by ITN Productions for ITV AdVentures – ITV Commercial's one stop shop for talent, production and distribution and filmed on a set created and built especially for the show. The first show launches on Matalan's website, app and YouTube channel on Monday 5 September to be followed by the further episodes at two week intervals.
At Matalan we always put the customer needs first and this is an exciting step forward for us in our mission to provide her with great fashion advice whilst ensuring that her best interests are constantly front of mind. This signifies the beginning of a new relationship as we begin to create a two way conversation with her in order to become her trusted advisor.
Simon Lee , Matalan's Marketing Director
When we launched ITV AdVentures our aim was to produce bespoke content for advertisers which offered creativity and engagement far beyond a standard campaign and this partnership with Matalan and Time Inc. UK is a fantastic example of that. By creating this content led strategy for Matalan we're able to showcase the brand in a really fresh way for their customers.
Simon Daglish , ITV's Deputy MD of Commercial