ITV & MediaCom Connections
ITV and MediaCom’s Connections Conference 2014 was all about building relationships and working together in systems not silos to achieve the best partnerships between brands and TV.
Although these partnerships require significant investment in terms of time and people, the networks can drive significant business results. MediaCom’s ambition is to be the best at understanding how to optimise the connections between elements of a plan to maximise results.
We explored the power of celebrity endorsement in leveraging the power of partnerships with trade customers and with the future of TV entertainment being dual screen, ITV shared some exciting ways of building programmes around this concept to captivate the evolving market.
If you missed the Connections Conference, please explore this page to see video footage of the discussions and learn more about our inspiring speakers.