ITV offers fans a French football festival at Euro 2016
A French legend, a host of European football talent and a ground-breaking new online partnership are all part of the package as ITV announces its in-depth coverage plans for the 2016 UEFA European Championship ahead of kick-off in France next month.
L’anticipation will be built across ITV’s platforms and on social media by the iconic image of Eric Cantona, who is the face and voice of its Euro 2016, fan-centric marketing campaign.
A stellar squad of UK and continental football figures will lend their expertise and experience to ITV’s live free-to-air coverage, with representatives from the Home Nations and the Republic of Ireland as well as other European competing nations bringing viewers the best insight and analysis.
Featuring in the new Euro 2016 promotional clips produced for ITV’s marketing campaign, Eric Cantona tells viewers, ‘ITV bring the games – you bring the luck.’ Focused on how fans and players alike interact with the game, the theme is superstition and the former player who famously wore his iconic number 7 Manchester United shirt with the collar turned up because he believed it brought him luck.
Eric is also the figurehead for ITV’s new Summer of Sport promotional campaign, which highlights the broadcaster’s France-focused action in coming months, with exclusive live coverage of a series of key events, beginning with The French Open: Roland-Garros, followed by Euro 2016, then the Tour de France rounding off two months of back-to-back sport on the other side of La Manche.
Euro 2016 is one of the most anticipated football tournaments in recent memory for fans in the British Isles, with England, Wales, Northern Ireland and the Republic of Ireland having qualified and the action taking place just a hop across the English Channel. With a range of football figures from both at home and abroad who have an abundance of expertise, passion and personality as well as comprehensive plans to bring to our viewers at home all the insight and action on air and online, we’re looking forward to a tournament to remember.
Niall Sloane , ITV Director of Sport