ITV Partners With Microsoft
ITV announced it has entered a partnership with Microsoft to offer the ITV Player app on the leading manufacturer’s Windows Phone 8 devices.
The ITV Player app provides customers with access to the last thirty days of ITV’s catch-up content across ITV, ITV2, ITV3, ITV4 and CITV. The app will enable viewers to catch up on their favourite ITV programmes on the move, and will be available to download for free from the Widows Phone Store from today.
The app will also allow Windows customers to watch ITV’s family of channels live via simulcast, meaning they never need to miss their favourite ITV shows.
Paul Kanareck, Director of Online and Brands at ITV, said: “We are very excited to have launched the ITV Player app on Windows Phone 8 devices. Mobile is becoming an increasingly important route for audiences to access our content with over 50% of long form requests for the ITV Player coming from mobiles and tablets in 2013. We will continue to expand our reach across suitable devices going forward.”
Leila Martine, Director, Windows Phone at Microsoft said: “On Windows Phone we are committed to providing our customers with the most useful and innovative apps. Everyday we add around 500 apps to our store. We know people are increasingly watching their favourite programmes whilst out and about. This exciting new partnership with ITV will give our users instant, on the go access to their favourite ITV programmes. The modern design of the app embraces our operating system to give our users a fast and fluid experience. This, alongside a host of top features such as Live TV and playback from “Don’t Miss” and “Most Watched” playlists, takes TV viewing to the next level.”