ITV Showcase 2016
Thank you to everyone who came along to ITV Showcase 2016 at HOME in Manchester. We hope we inspired you about our exciting plans and new ideas for the year ahead and how you can benefit from working in partnership with us.
Popularity is the most powerful competitive advantage your brand can have… and emotional planning to engage audiences around big, live, shared moments has never been more important or effective to help brands live and thrive.
Hosted by the brilliant Davina McCall, much-loved presenter of Long Lost Family and Life At The Extreme, here is a reminder of ITV Showcase 2016:
- The launch of Livewires, our new popular culture research platform which feeds programming and partnerships ideas
- The opportunities to deliver better Return On Emotional Investment working with talent and programme makers through commercial partnerships
- The creative vision of our new Director of Television Kevin Lygo, showcasing the strength of the forthcoming schedule
- What ITV have planned now and next across talent partnerships, social media, digital, data and content production
Three sections – Insight, Inspiration and Innovation – brought you the best of this year’s event with video, nickable slides and much more. If you would like more information and ideas on how we can use popularity and emotional planning to deliver competitive advantage for your brand, then contact me or the team.
Thank you for coming to ITV Showcase.
Business Development Director
Tel: 0795 856 9181