At ITV Showcase 2016, we demonstrated some of the latest innovations to remain at the heart of popular culture - with what we have planned both now and next across social, ITV Hub, talent partnerships and content production. Read on to find out what we said or contact Jason directly and he'll share more insight and ideas to give your brand the edge.
Hear below from Simon Daglish (Deputy MD, Commercial), Steve Forde (Director of Online Marketing Experience), Athena Witter (Exec Producer, Online and On Demand) and Leon Harlow (Director of Brands, James Grant)
Content creation is what we do at ITV and ITV AdVentures is a natural extension of this, offering advertisers a brand new way to connect with audiences. We do this in three main ways:
- Producing content featuring ITV's family of talent
- Extending show partnerships with additional programme content through licensing
- Standalone commercial content for contextual and creative advertising, or use on a brand's own platforms
We have a growing portfolio of work and would love to share our plans with you in more detail.
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Last year we launched the ITV Hub, the new home of ITV on demand. The ITV Hub is the place where live TV, catch up, premieres, box sets and deeper programming engagement all come together. ITV is the heart of popular culture and the Hub is where we bring that to life for all. Here's what The Hub is all about:
Across more and more of our big shows, we are creating live, reactive and interactive content for our social media channels and digital platforms, enabling live programme participation and fully immersive experiences for our viewers, including:
- Live reactive social games
- Social to TV formats
- Live conversations during and beyond a show with amplified video content
- Partnering with big social talent, such as Alfie Deyes and Marcus Butler on Saturday Night Takeaway.
This is having a huge impact on our audience engagement and the next stage is to consider how brands can benefit through these content propositions and partnerships on shows such as Love Island, The Voice and beyond.
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We're lucky to have a uniquely close and collaborative way of working with talent on our on brand partnerships, with some great recent examples such as the Queen's 90th Birthday Ad Break; which saw the use of six of James Grant's talent and 11 brands in a unique ad break takeover.
We've also seen the Suzuki partnership with Ant & Dec, focussing on projects the duo loved and were passionate about. Working with talent as a stakeholder at each stage of the idea generation is key and ITV remains in a unique position to help brands deliver this now and in the future.