ITV Studios Global Entertainment Signs Latest Mr Selfridge Deals
ITV Studios Global Entertainment (ITVS GE) has signed further deals for Mr Selfridge in Africa, Italy and the Netherlands, bringing the total number of sales to 99 countries worldwide.
The latest sales include a major pan-territory deal, which will see Mr Selfridge air on BBC Entertainment across Africa. The popular drama has also been acquired by NBC Universal Global Networks Italia for its DIVA Universal channel and NPO in the Netherlands.
Tobias de Graaff, Director of Global Television Distribution, ITV Studios Global Entertainment, said: “With a second series now in production, I’m pleased to be working with more and more key broadcasters to market this beautifully produced drama to local audiences. Mr Selfridge has already been a big hit with European and North American viewers and these latest deals extend the reach of Harry Selfridge’s charm to even more viewers worldwide.”
ITVS GE has already sold Mr Selfridge to a range of international broadcasters including Canada’s Vision TV; Australia’s Seven Network; New Zealand’s TVNZ; Denmark’s DR; Sweden’s SVT; Norway’s NRK; Finland’s YLE, Sundance Channel Global for countries across Asia and MBC for countries across the Middle East.
Mr Selfridge is produced by ITV Studios’ London-based drama team and was created by award-winning writer Andrew Davies and co-written by Kate Brooke and Kate O’Riordan. Jeremy Piven stars as the flamboyant and visionary American entrepreneur Harry Gordon Selfridge. The series premiered on ITV in the UK in January. It achieved an impressive average of 8 million viewers and a 27% share across the series (1 x 90’ + 9 x 60’). Following this ratings success, the drama was commissioned for a second 10 x 60’ series in February.
Mr Selfridge aired in the popular Masterpiece slot on PBS in the US, achieving average weekly audiences of three million viewers. The series has also launched successfully on Sweden’s SVT1 with a 35% share, winning the slot and significantly outperforming the slot average. It also launched strongly on Norway’s NRK1 with a 32% share of viewers, winning the slot and outperforming the average for the channel.