ITV Win Three Awards in the Fresh Creative Awards 2013
We are proud to announce our THREE award wins from the Fresh Creative Awards 2013; which 10 years on continues to celebrate Creativity and Innovation in Advertising, Design, Media, Digital, PR and Communications.
We felt very privileged to have been the only Media Owner to win an award and are especially pleased with our Prolific North Awards win for Media Sales Team Of The Year.
These are the awards we scooped up:
Media Sales Team Of The Year
Media Idea/Innovation: Silver - Highland Spring campaign. Highland Spring was placed centre stage in Dancing On Ice as the first product-placed branded drink on judges’ desks in a UK show.
Strategic Planning/Campaign: Bronze - Welcome To Yorkshire campaign; the first campaign to our knowledge to not place an actual product within a product placement. Clever techniques were employed to feature the Welcome to Yorkshire website and branding within contextual areas and resulted in a surge of visitors to Yorkshire.