ITV wins TV Sales Team of the Year at Campaign
Thursday 22nd November
Congratulations to the ITV Sales team for winning the TV Sales Team of the Year at the Campaign Media Awards.
The awards, held at the London Hilton on Park Lane on the 21st November are one of the most prestigious events in the media calendar and its focus is "to champion and celebrate brilliant and inspiring creative media ideas”.
In 2012 the ITV sales team embraced criticism from the previous year of being “old-fashioned” and put into effect a transformative change, which involved investing in retraining staff, implementing a more creative selling approach and signing a lucrative deal with Shazam to add value for its clients.
All of those implementations paid off with 170 client campaigns investing beyond the traditional 30-second spot, growing non-spot revenues by 22 percent year on year and gaining recognition from the industry with this terrific award and the Grand Prix at the Media Week Awards.
For more information on the Campaign awards, visit the Campaign website.