Kelly Williams, ITV's Commercial Sales Director celebrates his favourite ads

Kelly Williams, Commercial Sales Director, ITV gives us his top 3 favourite ads which have inspired him over the years.

Ian Rush, Milk

The classic 'Ian Rush reckons if I don't drink milk I will only be good enough to play for Accrington Stanley. Who are they ? Exactly !!! Every Liverpool fan knows all the words - the power of TV advertising over the long term.


Cadbury's Gorilla

Really brave, risky idea that worked beautifully - stood out, talked about advertising at its best - would love to have been a fly on the wall when the agency pitched the idea to the client.


VW Passat 'Darth Vader'

Brilliantly targeted at dads - funny, clever and emotive
At ITV we're passionate about adverts and want to celebrate our favourite ads of all times. Over the next few months, we'll be showcasing which ads have made us laugh out loud, shed a tear or just told a really amazing story. Get in touch and let us know your favourite ad.