match.com partners with ITV2 for the return of ‘Love Island’
ITV Commercial and match.com, the UK’s number one dating service, today announced a new partnership for the return of Love Island, in its new home on ITV2.
The exclusive partnership kicks off this summer and includes broadcast, online and mobile sponsorship of the show, plus a host of bespoke digital and social media activity. The show’s idents will have a strong association with the series, showing singles preparing to go on dates they’ve set up through match’s mobile app.
Love Island, hosted by Caroline Flack, is the ultimate game of love, a set of stunning singles will jet off to the sun hoping for a summer of passion and romance. The glamorous members of the public will live like celebrities in a beautiful villa all under the watchful gaze of ITV2 viewers.
There’ll be plenty of fun and flirting and, to remain in paradise, the singles will have to win the hearts of the public. The audience at home will have the power to decide who stays and who goes, until one couple remains, scooping a huge cash prize.
The show will be an interesting and highly entertaining snapshot of young UK singles’ attitudes and behaviour. We’re expecting that the excitement of the show will inspire viewers to date as they watch, and we predict many of our singles will be using their mobiles to find dates while double-screening to chat about what’s happening on the show.
Jeremy Corenbloom , Marketing Director at match.com
Love Island and match.com is the perfect marriage of brands and we look forward to bringing this partnership to life across multiple platforms.
Gary Knight , ITV’s Commercial Content Director