New ITV Player unveiled

ITV today unveiled its new ITV Player for the first time offering viewers the chance to rent content from ITV’s vast archive of quality programming, free from advertisements. Traditional catch-up content remains available at no charge, and will sit alongside the archive content.

From 29th October 2012 every visitor to will be offered the chance to use and explore the new integrated free/pay player as part of the next phase of its roll out. Viewers will be able to:

  • Watch 30 day advertising funded catch-up. <

  • Access 30-day rental of single ad-free episodes from ITV’s rich archive from 49p.

  • Access 90-day rental of ad-free full series box sets at a discounted price.

Also coming soon, ITV will be trialling programme premieres from its stellar line-up giving viewers the chance to watch the next episode of a series straight away without having to wait for the episode to be broadcast on linear channels.

James Micklethwait, Online Product Director, ITV said: “Our all new ITV Player is a huge step forward in offering our viewers not only an improved catch-up experience but also the chance to access a wider range of ITV’s rich mix of programming, on demand, for a competitive price. We see this as offering our viewers a little bit extra for a little bit extra, and look forward to evolving and improving the new Player going forward.”