The 'power of TV' is big winner at ITV's Upfronts
The glammed-up and celebrity-packed event at the London Palladium, the second year in a row that ITV has rolled out the pink (rather than red) carpet at the West End theatre, was always going to be difficult to match last year’s 60th anniversary spectacular.
As Kelly Williams, the managing director of commercial, and Simon Daglish, his deputy, pointed out, the Brexit vote and Donald Trump’s victory have shaken confidence.
Yet there was good reason to think ITV had a better story to tell about itself, and television, than a year ago despite jitters in the TV ad market.
In uncertain times, you can be certain about the power of television
Kelly Williams , Marketing Director of Commercial, ITV
Credit: Gideon Spanier, Campaign