Proud to Present: Compare the Market's Meerkat Movies

Compare the Market launched a very special ad last week in a very special way indeed.

Building on their current partnership with Coronation Street as sponsors, comparethemarket.com took it one step further by launching their star-studded Meerkat Movies advert in premiere fashion, featuring a bespoke ITV Proud to Present bumper including a voice over to introduce the advertisement.

“Meerkat Movies is a truly exciting new chapter for us in the Compare the Market journey and it felt right to mark this event by making the launch of the new TV ad as impactful as possible.  We already have a successful partnership with ITV with Coronation Street and wanted to present the ad for the first time in Good Friday’s first episode of the show."

Jo Burton – Marketing Planning Manager, Compare the Market

Read the full case study here.