Proud to Present a Special Sainsbury's Christmas Advertisement

Sainsbury’s launched its 2014 Christmas advertising campaign last night on ITV’s flagship channel during Coronation Street.  The 3 minute commercial (and its other iterations) has been created in partnership with The Royal British Legion and is the latest expression of Sainsbury’s 20 year relationship with the charity. All sales from the featured chocolate bar go to the Royal British Legion.

Produced by AMV BBDO, the advert aired in a solus ad break as part of ITV’s Proud to Present initiative, including a bespoke introduction with the ITV logo and voiceover.

The ad will be exclusive to ITV channels in the first week of the campaign, running from 12th November to 16th November. Shorter versions of the commercial will be scheduled throughout peak-time programming on ITV’s flagship channel in the run up to the festive season.

The partnership with ITV Commercial, which spans on-air and digital platforms, will include a takeover of the ITV Player homepage from 12th to 24th November 2014. The campaign will also be digitally extended using ITV’s innovative ad format, Ad Sync within The X Factor app when the ad airs during the live show of The X Factor on Saturday 15th November 2014. The advert will also be available on Sainsbury’s YouTube channel from 7.45pm Wednesday 12th November.