Rugby World Cup 2015 Sponsors
ITV today announced that Land Rover and SSE are to be official sponsorship partners of ITV’s coverage of the 2015 Rugby World Cup primarily taking place in England between 18 September and 31 October.
Land Rover, the world’s leading manufacturer of premium all-terrain vehicles, and SSE, which provide energy for over five million homes and business across Great Britain and Ireland, will be the exclusive joint sponsorship partners across all ITV platforms. The fully integrated package includes sponsorship of coverage across ITV’s broadcast, online and mobile platforms including multiple digital executions incorporating integration in the new ITV Rugby World Cup app.
ITV will broadcast live coverage of every match from the tournament on its channels as well as highlights and clips packages on television, online and mobile. As part of its digital offering, ITV will also launch a brand new dedicated Rugby World Cup app for mobile devices giving fans the opportunity to interact with coverage and keep up to date with the latest team news and results.
Laura Schwab, Marketing Director Jaguar Land Rover UK, said: “Land Rover is proud to support ITV’s broadcast coverage of Rugby World Cup 2015 – an event that promises to excite and engage fans across the UK. As a Worldwide Partner of Rugby World Cup 2015, Land Rover is planning a major campaign to celebrate our long and established heritage in rugby, especially at grassroots level. We will be using the ITV partnership to reach out and involve grassroots clubs from the UK and around the world. Our #We Deal in Real campaign will aim to inspire and entertain the audience by championing the people and clubs that are the heart and soul of the game.”
Stephen Knight, Chief Marketing Officer and Group Marketing Director, SSE, said: “As a leading supplier of energy, we’re proud to power the passions of our customers and be part of the energy, drama and excitement that will be a core part of ITV’s coverage of the 2015 Rugby World Cup. We will be working closely with ITV throughout the partnership to help build excitement ahead of and throughout the tournament. With a solid history in sponsoring and supporting
Simon Daglish, Deputy Managing Director Commercial at ITV, said: “ITV has a long association with the Rugby World Cup having broadcast the tournament since 1991, and we are delighted to be broadcasting the highly-anticipated 2015 tournament taking place on home soil. We are very excited to welcome Land Rover and SSE on board as official partners across ITV’s coverage of the tournament and are looking forward to working with them to bring their brands to life across our platforms.”
The deal was negotiated by ITV Commercial and Mindshare on behalf of Land Rover and OMD on behalf of SSE.
The sponsorship creative for the partners will be handled by Y&R on behalf of Land Rover and Adam and Eve on behalf of SSE.