Super Bowl ads - What's Your Favourite?

Super Bowl Sunday – some say it’s about the football but here at ITV Media we know what it’s really about – the amazing, inspirational and hilarious advertisements!

According to, a 30-second spot during the Super Bowl costs advertisers an average of $3.8 million – but with 115 million people watching we can see why advertisers are clambering for their chance to top last year’s offering.

Watch some of the highlights above, or see our personal favourite: The 'Don't tell Mom" Hyundai commercial (below):

Have your say below: did the Budweiser Clydesdale ad bring a tear to your eye or was it too OTT? What was your personal favourite Super Bowl 2013 ad?