Tour de France Delivers ITV4's Highest Sunday Share
The 100th Tour de France drew to a close with a British rider receiving the winner’s yellow jersey for the second year in a row.
Chris Froome’s victory was watched by 1.1 million viewers on Sunday, peaking at 2.2 million as he crossed the line flanked by his team mates. This was the first time the tour has topped a million viewers on ITV4 resulting in the channel having its highest Sunday share ever.
The 70+ hours of live coverage was on par with last year’s average of 0.3m viewers. This is actually a remarkable achievement - due to the fantastic weather we’ve been enjoying, total TV audiences are down compared to last year, so to maintain the same audience is impressive.
Last year was the first time a British rider won the Tour de France and it occurred during the summer of 2012, a period of unparalleled enthusiasm for sport on TV.
In total ITV4’s coverage of the Tour over the past three weeks has reached 8.2 million viewers, which is 14% of the viewing population. The ITV Sport daily podcast also made it to number one in the iTunes Podcast Chart earlier this month – another fantastic achievement.