TOWIE Product Placement First

OMG we are delighted to have secured our first product placement deal in TOWIE on ITV2 which launched last night and will continue into the next episode on Wednesday 5th June.

We worked with the lovely people at Ministry of Sound, the7Stars and Lime Pictures to bring the deal to life on air - showing characters going to the MOS “Marbella Sessions” launch party (including Lauren who DJ’d there), with branding at the event and even tracks from the album playing throughout.  What a totes amazeballs take on product placement with music!

Off-air there will be sponsored tweets going live during the show directing viewers to download the album and contextual placing of their TV and VOD spots around key parts in each episode.

See the coverage on MediaWeek and the official press release.