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TV. AND THEN SOME

ITV2 is the most watched digital channel for individuals and the second most watched digital channel for 16-34 Adults. It is home to content that entertains and pushes boundaries, with an impressive mix of comedy, movies, format entertainment and drama.

With exciting new Sunday afternoon show 2Awesome bringing viewers new content straight from the U. S of A. Not to mention, we're now the beloved home of Seth MacFarlane with American Dad, The Cleveland Show, Bordertown and the brilliant Family Guy bringing in almost double the number of 16-34s than watch all the shows on Sky Atlantic.

The channel plays host to the exceptionally naughty Keith Lemon with his popular and scandalous Celebrity Juice. And of course, we've got Love Island, set to return in 2017, which reached 4.5m (31%) 16-34s during its run this summer, up on last year by 1.1m (8 share points).

ITV2 also gives viewers that little bit extra by offering brand extensions of the most watched shows on ITV like Britain’s Got More Talent and I’m A Celebrity... Extra Camp which received overnights of over 1.5million for it’s
final episode.

Reaching high volumes online and on demand, ITV2 is all over social, with more than one million fans on their networks and breaking records with shows such as Love Island.

ITV2 Factsheet

Channel Highlights

ITV2 is the most watched digital channel for Individuals and the 2nd biggest for 16-34 Adults

86% more 16-34 Adults spend time with ITV2 than E4

ITV2 takes a 6% share of Adults non-terrestrial impacts

ITV2 has attracted over 2.3m tweets in 2016!

  • 1.1m Love Island reached 4.5m 16-34s during its run this summer, up on last year by 1.1m!

ITV2 Programme Highlights

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