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Join this exciting session with a special focus on the behaviour changes that have been triggered by the Covid pandemic. While some categories have seen collapses in demand, others have benefitted as a result of forced changes in how and where we can shop. We'll explore what we know from behavioural science about habit creation and buying behaviour and asks the questions, of all the changes we’ve seen, which are here to stay and what are the implications for marketeers?

Join Kate Waters, Director of ITV’s Client Strategy and Planning team in conversation with:

*Richard Shotton - ex media planner, author of The Choice Factory and founder of Astroten, a consultancy that applies behavioural science to marketing.

*Sam Walker - Head of Marketing Campaigns at The Co-operative Group

*Jo Arden - Chief Strategy Officer -MullenLowe Group UK

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Powerbank: Marketing Support

Helping you power your brand and stay informed through marketing insights, trends, and provocative discussions from clients, industry experts and ITV insiders.


A New Dawn? How to plan in line with the national mindset in 2022

We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.

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A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain

Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.

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