Despite experimentation being at the heart of modern marketing very few advertisers adopt a 'test and learn' approach to TV.

In this session, we explain how small-scale experiments can unlock big competitive advantages. Perfect for brands trying to navigate the uncertain waters ahead.

Join us for this ITV in house special with:

*Kate Waters, Director, Client Strategy and Planning team

*Glenn Gowen, Head of Audiences, Marketing

*Catherine Hallam, Head of Client Data Strategy

*Patrick Kelly, Head of Digital