Despite experimentation being at the heart of modern marketing very few advertisers adopt a 'test and learn' approach to TV.
In this session, we explain how small-scale experiments can unlock big competitive advantages. Perfect for brands trying to navigate the uncertain waters ahead.
Join us for this ITV in house special with:
*Kate Waters, Director, Client Strategy and Planning team
*Glenn Gowen, Head of Audiences, Marketing
*Catherine Hallam, Head of Client Data Strategy
*Patrick Kelly, Head of Digital
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