Join this exciting session with a special focus on the behaviour changes that have been triggered by the Covid pandemic. While some categories have seen collapses in demand, others have benefitted as a result of forced changes in how and where we can shop. We'll explore what we know from behavioural science about habit creation and buying behaviour and asks the questions, of all the changes we’ve seen, which are here to stay and what are the implications for marketeers?

Join Kate Waters, Director of ITV’s Client Strategy and Planning team in conversation with:

*Richard Shotton - ex media planner, author of The Choice Factory and founder of Astroten, a consultancy that applies behavioural science to marketing.

*Sam Walker - Head of Marketing Campaigns at The Co-operative Group

*Jo Arden - Chief Strategy Officer -MullenLowe Group UK