A New Dawn? How to plan in line with the national mindset in 2022

We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.

A Transformational Q&A featuring ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV News’ Nina Hossain

Catch up on our far-reaching Q&A with two of the media industry’s most influential leaders, ITV's CEO Dame Carolyn McCall and WPP's CEO Mark Read, hosted by ITV’s Nina Hossain. We explore how they have continued with their transformational restructures, combining creativity, technology and data expertise during the most disruptive period of recent history and what they have learnt along the way.

How to create the magic formula to win Christmas 2021

In this webinar, we share an in-depth look at how Christmas comes to life across the festive season in the five fundamental codes of Christmas - Togetherness, Magic, Nostalgia, Journeys and Generosity - and how they materialise in mainstream British culture, advertising and ITV.

Feeling Seen: How diverse advertising unites us

Catch up as we explore how more diverse advertising connects better not only with those groups directly represented on screen, but also the public at large.

Brand purpose for the next generation: how to shape culture for good

This webinar begins by exploring three key trends amongst 16-24s right now using YouthSight’s extensive insight. It then moves on to focus on mental health, one of the most pressing concerns we are seeing in this age group, and explores how brands can play a positive, authentic and meaningful role in this space with our expert panel of speakers.

Catch up on our webinar - Tribes, Trials and Hijinks: how brands can harness popular culture

In this webinar, we explore the connection between popular culture & TV and what that means for brands who want to harness the power of popular culture to build fame, relevance and engagement.

The Beautiful Game is back: Catch up on our webinar now

Catch up on our Euros special, where we touch on the huge cultural and national relevance of the live tournament, as well as the opportunity for your brand to be seen by millions in the Final, as we relaunch our creative competition with ad-testing platform System1.

Catch up with our webinar & download the report: The Macro Moods of 2021

Drawing on our successful predictions in 2020, we used cultural insight to once again help planners and brands align with three macro national moods of 2021: 'finding magic in the mundane', the 'summer of awakening' and 'out of the ashes'.

Catch up on our webinar: Sustainability: from intention to action

To reach the government targets of being net zero by 2050, Brits need to reduce their carbon footprint substantially. But how can we instigate the crucial shift from people's good intentions to good actions? Catch up on this webinar to hear what our expert panel had to say.

Catch up on our webinar: The Future of Shopping with Mary Portas

This year has been a steep uphill battle for the retail sector, but there is reason to be optimistic. In this webinar, the ‘Queen of Shops’ Mary Portas speaks with Journalist and Presenter Nina Hossain about ‘the future of shopping’, exploring how retailers can remain culturally relevant in this new world.

Catch up on our ITV Backing Business webinar: The Future of Start Ups

Our panel examined what it is that’s created such a positive environment for start ups, whether the behaviours that have fuelled their growth will continue and, if so, how they can best leverage this unique environment using TV.

Catch up on our ITV Backing Business webinar: Working Smarter

With working patterns disrupted across the year, could right now be the perfect moment to drive business growth... through reimagined offices, improved business culture and re-energised teams? Catch up on our webinar now.

Catch up on our webinar: Bringing creativity back into the boardroom.

We discussed the barriers which marketeers face when 'selling-in' the power and importance of creativity at board level - and how to tackle these issues head on.

Catch up on our webinar: Riding the 'Corona-coaster'

This year has been quite the 'Corona-coaster'; in this webinar, we explore the mindsets of three key life-stages across the UK and the opportunities for brands to play a more meaningful role going forwards.

Catch up on our webinar: Loading the Dice in your favour

Marketing budgets are getting tighter, what can you do to load the dice in your favour and improve your chances of success?

Marketing support webinar: The Impact of Covid-19: ‘It’ll all be over by Christmas?’

Marketing support webinar: The Impact of Covid-19: ‘It’ll all be over by Christmas?’

Catch up on our webinar - Consumer confidence: from glass half empty to half full

The lockdown has had a significant impact on consumer confidence, but there are signals that some normality is returning. What can brands do to help consumers see that the glass is half full?

What can marketeers learn from the 2008 recession to help them navigate 2021?

What can the marketeers of today learn from those who navigated the 2008 recession successfully?

Twas the 170th night before Christmas

As more and more brands move from 'crisis management' to 'planning ahead', we look towards the festive period. In this webinar we'll share 12 provocations for Christmas 2020 and discuss and dissect them with a panel of ITV insiders, agency experts and retail gurus.

Eat. Sleep. Test & Learn. Repeat

Despite experimentation being at the heart of modern marketing very few advertisers adopt a 'test and learn' approach to TV. In this session, we explain how small-scale experiments can unlock big competitive advantages. Perfect for brands trying to navigate the uncertain waters ahead.

The Power of Community, and why it really matters right now.

We are a nation more engaged than ever with our soaps and news content. What does this tell us about the growing power of local and regional communities during lockdown?

Waking up with ITV Daytime

ITV Daytime continues to provide a huge source of news, trusted information and some light relief as the nation navigates through the Covid pandemic.

Keeping the Production wheels turning

Join ITV Creative and Kate Waters from ITV's Client Strategy and Planning team, as they share their tips and hacks on how they have kept Production going during these challenging times

Mediatel special: The Future of TV Advertising UK: Content, Context, Talent

Catch up on ITV's Simon Daglish, Claire Heys and YMU's Leon Harlow explore how brands can harness television content and TV more effectively.

Over the Rainbow: What next?

How will consumers respond when the lockdown is eased and what will this mean for brands?

The role of TV through Covid with CEO, Carolyn McCall

ITV's CEO Carolyn McCall answers some of your burning questions, and explores the crucial role TV is currently playing, and how ITV is adapting to the current challenging circumstances.

Creative Insight Out

Catch up on our latest session with Kate Waters from ITV's Client Strategy and Planning team, Neil Mortensen from ITV's Audiences team, and System1's Jon Evans and Orlando Wood

ChChChChanges... but which are here to stay?

Of all the behaviour changes we’ve seen during COVID, which are here to stay and what are the implications for marketeers?

Right here, right now

Catch up on our first Webinar with Kate Waters, Director of Client Strategy and Planning, and her team members Lucy Crotty and Tom Patterson, as they explore the different ways British culture is adapting to the new normal