A New Dawn? How to plan in line with the national mindset in 2022
We might be out of the ashes but are we entering a new dawn? All signs are pointing towards a cultural renaissance of our personal and national identity. Building on the success of our 2021 macro moods research, we have delved once again into the attitudes, behaviours and needs of our mainstream audience; consulting experts as well as scrutinizing cultural shifts at play that will impact four major brand territories of togetherness, self-actualisation, achievement and pleasure.