Mediatel special: The Future of TV Advertising UK: Content, Context, Talent
Catch up now
Catch up on ITV's Simon Daglish, Claire Heys and YMU's Leon Harlow explore how brands can harness television content and TV more effectively.
Our panelists take a look at what great sponsorships look like and why they work. The opportunities for deeper brand integration – how to get closer to the content. How much context matters. The use of TV talent as brand ambassadors and within brand advertising.