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Catch up on ITV's Simon Daglish, Claire Heys and YMU's Leon Harlow explore how brands can harness television content and TV more effectively.

Our panelists take a look at what great sponsorships look like and why they work. The opportunities for deeper brand integration – how to get closer to the content. How much context matters. The use of TV talent as brand ambassadors and within brand advertising.

Screen Shot 2020 04 29 at 12.06.02
video time: video title: Content, Context, Talent

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