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Trading T&Cs

71% Agree that value for money is key when shopping for groceries –overtaking location from 2018.

1 in 10 More than 1 in 10 have switched supermarket recently, a choice mainly driven by a feeling of better value for money.

£60 On average, our Villagers spend just over £60 a week on their main shop, and almost £12 on any additional shopping.

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