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• Case Studies
  • Aldi and ITV: The Signed Ad Break - boosting the nation's understanding of deafness and hearing loss.
  • I'm A Celebrity Get Me Out Of Here! & Kelloggs boost Asda's footfall over Christmas
  • Asda kick start Christmas on ITV with a sprinkle of magic
  • Learn how Asda achieved a 40% uplift in sales conversions using Planet V's Data Match solution
  • Find out how ITV Backing Business helped Ashdale Home improvements increase sales by 138%
  • Billy & Margot spoke to 2.3m viewers with ITV's bespoke targeting
  • Bodyform and X Factor: how an ITV digital led activation saw Bodyform align with past and present strong, inspirational bold women from the X Factor.
  • Bolden Baths boosts revenue by reaching 1m adults through TV campaign
  • Learn how Butternut Box gained a 97% average weekly uplift in leads during on-air weeks with ITV Adventures
  • CAFEPOD used ITV Adventures to increase brand search during on-air weeks by 78%
  • Project 84: Raising awareness around male suicide together with the charity CALM.
  • Camden Hells: see how Camden Hells expanded into the mass market in order for it to become the biggest selling craft beer in the UK!
  • Charlotte Tilbury saw an increase of 54% in orders from new customers as a result of an ITV New to TV Campaign
  • How Product Placement helped Co-op jump 14% in terms of purchase intent
  • Compare The Market and Coronation Street, making life’s admin easy and more interesting.
  • Discover how Cotton Traders used ITV's advanced testing to amplify sales performance by over 46%
  • Dashly partners with ITV AdVentures
  • How hate encouraged the nation’s children to eat their greens
  • Learn how ITV helped Enhance Conservatories establish their brand as a major player in the North East home improvement market.
  • Entertainment One and Girlfriends, a match made in heaven.
  • Furniture Village and ITV's Christmas Programme Package: how Furniture Village stood out in a crowded market!
  • Gala Bingo and The Chase
  • ITV gives giffgaff a voice - giffgaff is proud to be a David amongst Goliaths and has something unique the bigger guys don't have!
  • Graham & Brown and ITV
  • Learn how Habito's brand awareness tripled as a result of an ITV Campaign
  • Harvey Water Softners partner with ITV to get a 49% uplift in sale enquiries
  • How Heinz’s sponsorship of ITV & STV National Weather led to a dramatic increase in sales and mental availability around mealtimes
  • Hempura boosted traffic to their website by 104% with a little help from ITV
  • HiPP Organic more than doubled their brand preference by launching it's first ever TV campaign
  • I SAW IT FIRST gets a quarter of million new customers after TV campaign 
  • Learn how ITV helped Icelolly.com grow revenue by 60%
  • ITV and INEOS team up to get every primary school in the UK running The Daily Mile
  • ITV, INEOS & The Daily Mile partner with 20th Century Fox encouraging children to take charge!
  • Juicy Couture UK showcase their Black Label; relaunching the brand back into the UK market.
  • Find out how Kirsty's saw an increase of +66% in traffic to their website using ITV Backing Business
  • Learn how Llama Life saw a 224% increase in website traffic with ITV Backing Business
  • Love Island meets its Perfect Partner in Match.com: see how Match.com advertised their dating site and showcased their app to a young, swipe-savvy audience.
  • Ministry of Sound and Love Island: launching the 'I LOVE Summer' compilation album and Marbella Collection 2017 album.
  • Love Island and Superdrug; giving the 'fun in the sun' strategy a presence across all platforms.
  • How Macdonald Hotel's TV campaign increased room bookings by over 14%
  • Matalan and Time Inc.
  • Matalan and ITV: how Matalan overcame that being out-of-town often means being out-of-mind!
  • MG Motors partners with ITV to drive 590% increase in test drive requests
  • Learn how Moulton College increased their student numbers by 20% with ITV
  • Napolina and Gino's Italian Escape, a partnership that shared the same values and key target audience of Housewives.
  • National Lottery partnered with ITV to change two thirds of regular lotto player's brand opinions.
  • How Nationwide partnered with Loose Women to fight back against bullying authentically, using much-loved talent Andrea McLean and Brenda Edwards
  • NIVEA hits all the right notes with The Voice on ITV
  • NIVEA and The Voice UK: see how it was shown that NIVEA’s cleansing range is loved and used by professional makeup artists.
  • Learn how OnBuy saw a 86% increase in direct sales with ITV Backing Business
  • Premier kitchens & bathrooms: driving footfall to the Premier Kitchens & Bedrooms showrooms and increase traffic to their website.
  • Quality Street and Coronation Street, and how to do more with less.
  • SimpliSafe uses TV to grow visits to their website by 153%
  • Customer subscriptions for Smol increased by a massive 237% in the North-West as a result of their regional ITV Campaign
  • How ITV provided a platform to raise awareness of Strolling 4 Shoes’ online offering throughout the local region
  • Find out how Studio rocketed to festive fame through their Christmas campaign with ITV’s I’m a Celebrity, boosting brand awareness and web users to a record high
  • Superdrug finds love with Love Island: how the coupling became intrinsically linked.
  • Suzuki Vitara arrives in style on Saturday nights
  • Suzuki's Journey with Saturday Night Takeaway and Ant & Dec
  • Tesco reveals success of its collaborative Christmas campaign
  • I’m A Celebrity…! stars reveal their festive traditions in the Tesco Christmas Campaign 2018
  • The National Lottery with the Camelot Project: Camelot wanted to raise awareness of the huge range of causes that The National Lottery supports.
  • Tiger To Help Consumers Find Their Perfect Space With New Brand Campaign, Supported By ITV Backing Business
  • Learn how TLW Solicitors increased organic and paid search traffic by 30% with ITV Backing Business
  • tombola and I'm A Celebrity...Get Me Out Of Here!
  • Transformers film Bumblebee brought to life in the Jungle!
  • We're Proud to Present TSB and their Pride of Britain partnership
  • Learn how U Power brought 45,000 unique users to their website with ITV Backing Business
  • ITV partner with Veg Power to promote healthy eating across the UK
  • Learn how Very Lazy increased brand consideration to 96% with ITV Backing Business
  • How Voltarol got ITV Daytime audiences moving again
  • Waitrose & Partners Christmas campaign is ‘Too good to wait’!
  • Walkers Share Saturday Nights with ITV: demonstrating those 'together moments' with the sharing bag!
  • Find out how Weleda increased their brand awareness by 48% after their first TV campaign
  • Life on Your Doorstep with Woodland Trust: how they raised awareness and increased donations.
  • Learn how Zen increased their revenue by 173% YoY with ITV Backing Business
  • Find out how Zizzi's achieved a 367% uplift in advertising recall with ITV Backing Business
  • Learn how AEB achieved a 120% uplift in website traffic through ITV Backing Business
  • Discover how Wattbike increased prompted brand awareness to 32% with ITV Backing Business
  • Find out how Specsavers grew eyesight appointments by 13% and achieved a 33% increase in positive sentiment
  • Explore how NatWest boosted account openings by 9.4% and increased B2B market share through its partnership with ITV
  • ITV, MGOMD and Ring created ‘Ring My Bell’: a product placement that got the nation on their feet and dashing to the door – to deliver a tenfold return on Ring’s media investment.
  • ITV helps to launch Virgin Media and O2’s first ever joint product, bursting through awareness targets and driving consideration to almost 50%.
  • Mango sales up 309% - how do you like them apples? How M&S and ITV transformed shopper behaviour.
  • Learn how one magical moment in the ITV metaverse led to 80% of Fortnite gamers seeing John Lewis as a modern brand, helping to establish a new and younger audience.
  • ITV & M&S: Cooking up three three years of food magic.
  • Explore how Co-op invited Britain into a Community Fridge at Christmas time with a live ad, growing demand for 500 Community Fridges nationwide
  • Find out how Hays Travel grew sales by 63% in 12 months with the help of Backing Business
  • Find out how the surprise coupling up of eBay and ITV saw a 7000% increase in searches for ‘Pre-loved clothes’ on the site
  • Find out how Abbott Lyon were able to test, learn and scale their business using the power of ITV's Backing Business
  • Discover how Boots have become fully integrated with ITV from a data, content, tech and innovation perspective - driving growth as a result
  • Discover how Seabrook increased their spontaneous brand awareness with the help of ITV
  • Discover how Affordable Funerals received an uplift in telephone and web enquiries thanks to ITV Backing Business
  • Discover how Bradfords increased their market share by taking advantage of ITV's regional targeting
  • Discover how HiHi utilised ITV's Backing Business to reach a B2B audience
  • Discover how Heineken 0.0 and ITV are changing attitudes towards alcohol-free beer
  • Discover how Samsung, ITV and Starcom used the power of saturday nights to grow brand consideration
  • Discover how Del Monte used key content to reach its target audience across the ITV family of channels
  • Discover how Explore Georgia's ITVX campaign generated a YoY increase of 64% in web traffic from the UK to their site
  • Discover how Forth© increased sales of their hormone mapping product, MyFORM®, by 84% with ITV's Backing Business
  • Discover how Persimmon Homes utilised ITVX to capitalise on ITV's regional superpower, increasing prompted consideration by 50%
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