SixUp is a long term project to monitor the gradual evolution in TV viewing behaviours in real homes. Four waves of the project have been completed so far (looking at: the future of channels & scheduling; the future of discovery & choice; brand communications; and togetherness) and a fifth exploring international media is currently in the planning stages.
What SixUp can do for brands:
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Key findings around our SixUp research
- Viewing is evolving, but with linear TV at its heart
- Power is shifting to viewers, helped by VOD, however, people still appreciate scheduled content
- Togetherness matters more than ever and TV makes it happen