Advertising with ITV

As the UK's leading commercial broadcaster, we get the country talking. Join the conversation with our national and local advertising options designed to suit businesses of all sizes.

Why Choose Us

Read on to find out why you should start advertising with us today

People at the heart

TV divides and unites the nation like nothing else, but it goes beyond that – it has the power to shape culture and drive action.

Whether it's fans cheering on their favourite team on ITV Sport, bickering about the rightful winner of the Britain's Got Talent final, or shielding their eyes from a gruesome I'm a Celebrity challenge, it remains a genuinely social event even in this digital age. And we're not alone – 60% agree that nothing beats TV content for bringing people closer together.

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Trevor McDonald More Than TV — video time: video title: More than TV

Unlocking your customers of tomorrow

We give you something that no one else can – and that’s the ability to reach your competitors’ customers for free. With our shows reaching 38.5m people a week, scale is at the heart of ITV.

But that doesn’t mean you’ll lose your personal touch, as you’ll speak to them in their most intimate spaces – in their homes and on their personal devices through ITV Hub. And because you only pay for the audience you’re targeting, building your future customer base has never been more affordable.

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Loose Women 2019 — video time: video title: Intimate Scale

A measured, budget-friendly approach

Sometimes, you don’t need or want to connect with the whole nation. For those times, we have a unique offering which allows you to intelligently target smaller areas to make your budget work really hard, whatever its size.

Not only is this a great feature if you want to capitalise on local knowledge in your advertising, but it also allows you to plan three months in advance to ensure your voice is heard by the right people at the right time.

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Costa Co op Coronation street — video time: video title: Regional

More power in your hands

We’ve teamed up with technology company, Amobee, to create a system that will allow advertisers complete control to purchase campaigns when and where they want within our video on demand service, ITV Hub.

It means you’ll have the power to plan ahead or respond immediately to relevant moments when they present themselves. With 28m+ subscribers – more than 79% of the UK’s 16-34-year-olds, ITV Hub always offered huge potential for advertisers, but the move gives more freedom than ever before.

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ITV Hub Targeting — video time: video title: Programmatic

What We Offer

Read on to find out how we will grow your business

Ad Solutions

We'll work with you to build a bespoke campaign, both on-air and off-air, to ensure you achieve maximum reach at minimum cost.

The right ad for the right occasion

There’s never been a better time to advertise with us, as we can adapt our services to suit your needs and budget. We offer five to 120-second ad spots; and anything in between, as well as other options like teleshopping if you’d prefer 30 minutes to tell your story.

Or you can pick reactive advertising, where parts of the ad can be changed minutes before it’s aired to respond to live events. Creative breaks are a memorable tactic – a stand-out example involved knitting all the ads within a break!

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Picking the right option for you

Sponsorship is a scalable option, as it allows you to either partner with an entire channel, show, or part of a show. The flexibility means the price of advertising on TV can be tailored according to your needs. You could partner with a channel; like clothing brand F&F and ITVBe for example, or you could include your logo and message within a programme, such as within its opening credits.

Partnering with an element of a show can be a lower cost option. You could partner with a show’s app; like Just Eat and The X Factor, or Love Island attracted a wide range of partners in 2018; like Superdrug for health and beauty, and Samsung for mobile phones.

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Ads seen by the right people

ITV Hub has more than popularity on its side, as we can now work with advertisers to ensure viewers have a highly personalised experience.

You tell us which demographic you’d like to reach (including age, location, and what they like to do, eat, and watch) and we'll serve your ad within the break of whatever shows are being watched by your target audience. It means viewers see ads that are likely to be most relevant to them, ensuring your budget works far harder for you.

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ITV Hub screens — video time: video title: ITV Hub Advertising (VOD)

Striking a deal right for you

Whether you’d like to promote the campaign on your social media, in-store, or anywhere else, we’ll work with you to strike a deal that works with your budget. Licensing ensures your campaign works really hard for you. In a world where we can all be publishers, the amount and the variety of third-party deals is growing by the day.

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Our Channels

Here at ITV, our channels are as diverse as our viewers. Not only are we home to the UK's most watched soaps and drama series, we also attract the largest audiences – you just have to think about eagerly-anticipated episodes of Vera, or the 2018 World Cup and Love Island finals to appreciate the sheer scale.

Whichever demographic you’re trying to reach, we'll work with you to choose from our huge family of channels to make sure you target intelligently for an excellent return on investment.

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Best of ITV

Reaching 38.5m viewers a week – 64% of all TV viewers, we're stitched into the nation's DNA. Broadcasting family favourites alongside an evolving programme of new shows, you can find the perfect match.