AFE folds your brand right into a show’s fabric, and your funding lets us push for fresher formats and bigger, bolder content.

Bringing to life complex, layered brand stories, deepening audience engagement, building strong brand associations and changing perceptions.

AFE works a lot like sponsorship, so it’s a good fit if the ideal sponsorship doesn’t already exist for your brand. We work closely with production companies and commissioning to create a bespoke programme, and naturally nestle your brand into the content to increase your exposure. You can help shape the editorial direction a touch, too.

30% uplift over spot airtime for advertisers running deeply integrated branded entertainment with us

The recipe for success 

• Clear objectives that see the difference between AFE and advertising 

• Involve the right people early, from commissioning to compliance

• Audience comes first for engaging content, led by our commissioning experts

• Activate beyond the show. Start the story on air, but develop it across all the channels you can to maximise your AFE’s impact. 

Reckon AFE’s right for your brand? 


Send us a brief to shape a show for you, or ask us for commissioner-led ideas.