How we watch TV is changing - lots of us watch our favourite shows on demand, from a connected TV. That means advertisers can still access TV’s emotional power and built-in trust, but now with targeting as tailored as on digital platforms.
Get Fresh Insights
Every month, we release an insights deck with ITVX viewing figures, viewing behaviours and programme highlights. It’s got our learnings, wins and what’s next, so your business can make the most of ITVX.
Advertise on our streaming service to catch on-demand viewing. Use 1000s of targeting dimensions to speak to audiences that’ll grow your business.
Advertise around the content, talent or contexts that complement your brand. Or try TV advertising for the first time with a small test campaign. And that’s just the start.
Measure What Matters
We’ll help you measure your ITVX campaign’s real-world impact on your brand and business. Addressable TV advertising has never been more accountable, with CFlight to track incremental reach for the industry. If it’s brand and business outcomes you’re interested in, we’ll help you measure sales lift with 1:1 ID-matching, or work with third-party research businesses to understand the impact on your brand.
Planet V
Planet V is our trusted, leading platform for planning, buying and selling premium addressable video advertising. Designed with an intuitive, self-service interface, and with our customers at its core, it manages 99% of our video revenue.
Our proprietary technology provides a secure environment, safeguarding your advertising spend against fraud and delivering true working media. Experience the power of automated, accessible, simple-to-use and configurable advertising with Planet V - where you’re in control.