Pause Ads launched on ITVX barely 12 months ago and already they’re one of our most successful product launches.

Combining the broad scale and reach of TV advertising with the latest targeting solutions and the simplicity of a poster. 

Plenty of pause action

ITVX viewers press ‘pause’ over 3 million times a day, creating 3 million opportunities to serve a pause ad that stays on screen until the content is restarted - on average, nearly 4 minutes in fact. 

Pinpoint your people 

ITVX is unique in enabling advertisers to use the full targeting capability across pause ads. From coffee drinkers in Coventry, to night owls in Nantwich, there are hundreds of ways to get creative with your targeting. 

A full-funnel format

Own calendar moments to create cut through for your brand; harness the power of programming context to boost your brand’s relevance or use first party data and responsive formats to drive conversion. 

No TV ad required 

Perfect for brands that want the reach and scale of TV but don’t have a TV ad. In fact, that’s the case for 25% of our pause ads advertisers. Design a simple, static, image and

away you go. A brilliant way to test the impact of TV.

Live link your ad

Get really clever by linking your pause ad creative to dynamic information in real time. Serve personalised offers or live pricing information straight into living rooms across the country. 

See How Pause Ads Work

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