How branded entertainment on ITV boosts attention, drives consideration, and delivers real-world impact.

Creative Cut-Through

BE Studio brings brands into our world of trusted, relatable programming, so you can make your mark where it matters. 


Partnership Pays Back


Proximity to programmes people love gives brands more than an attention boost. People feel warmer towards you, consideration climbs up, and then they act. Up to +38% likelihood of viewers visiting a brand’s website after seeing BE Studio campaigns

Greater Depth, Greater Results

The cosier you get with us creatively, the bigger your campaign’s impact on fans.  +18% attention for deeply integrated campaigns vs adjacent ones

Broaden the Boost 

Top up your touchpoints for branded entertainment, and you’ll see even bigger marketing lifts. +5%pts purchase intent score for sponsorship campaigns with touchpoints beyond idents