Explore how branded entertainment on ITV boosts attention, drives consideration, and delivers real-world impact.

Our Key Findings

Creative cut-through

• Branded entertainment helps brands tap into ITV’s most-loved and trusted shows—cutting through with relatable, editorially-driven content.

Partnership pays back

• When brands show up in programmes audiences love, they see uplifts right across the funnel—from attention to action.

Greater depth, greater results

• The deeper the integration with ITV content, the stronger the impact. Fans engage more and act on behalf of the brand.

Broaden the boost

• Campaigns that span multiple branded entertainment formats deliver even greater results—combining reach with resonance.

Watch The Summit On-Demand

In this session, we cover:

• How branded entertainment delivers measurable uplifts across the marketing funnel.

• Why deeper integration leads to stronger attention and brand action.

• What happens when brands broaden their reach with multiple entertainment touchpoints.