Advertising in Anglia with ITV is cost-effective and easily accessible for businesses in Anglia, whatever the size. We offer bespoke airtime packages designed to put your business at the forefront of the conversation in Anglia.
ITV Anglia enables advertisers the ability to reach large audiences from all key demographics and with the added benefit of two micro regions, local targeting has never been easier. We can deliver your advertising messages to a huge number of potential customers, quickly and in the most effective way. Each year we help many local companies and brands get their message directly into the homes of the Anglia population & with the ability to geo target on the ITVX we can reach them on the go too!
Top programmes include ITV News Anglia and I'm a Celebrity which reaches 1m adults and Vera which reaches up to 645k per episode.
While agriculture still plays a significant part in the region’s economy, tourism is moving upmarket, taking coastal house prices with it. North Norfolk and the Suffolk Heritage Coast, the Broads national park and the Grand Union Canal draw thousands of visitors to the region.
Audiences you can reach
Monthly reach for Individuals: 69.4%
Monthly reach for ABC1 Adults: 43%
Anglia advertising costs
Total daily viewing: 3h 52m
Adult TV universe: 3.87m
ITVX registered users: 2.33m
TV spot investment: £47,730
ITVX VOD investment: £9,546
Total investment: £57,276
Adult spot impacts
VOD impressions: 272.7k
Flexible booking? Yes
Why choose ITV to advertise in Anglia?
As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Anglia? Choose from our advertising solutions designed to suit all businesses.
Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.
Did you know?
TV advertising works better than any other form of media.
71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*.
*Thinkbox: Payback4: pathways to profit.
Want to find out more about advertising with ITV?
The power of regional
With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.
Easily test, learn, and scale your regional advertising
Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Anglia can be bought for as little as £4,336). Reach in Anglia is well worth the spend too; you can reach up to 571,000 people watching I’m a Celebrity Get Me Out of Here in Anglia.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.
Cut costs with regional advertising
The cost of ITV regional advertising is great value for money, so you end up spending less.
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.
Without doubt the power of TV, and now the flexibility of the ITVX, really does allow most clients to have an opportunity to make TV work for their business. Over the years we have run many campaigns ranging from £10,000 to multi million pound campaigns that have led to global campaigns. We would of course recommend that you use an advertising agency to help plan your TV strategy, but without hesitation we would suggest you take a serious look at what ITV can offer you on a local, regional and national level.Martin Cole, Partner, RP2
Don't forget digital
Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Anglia digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Anglia Region on the ITVX from just £655.