Advertising in Meridian with ITV

Advertising with ITV Meridian is both affordable and effective. Our bespoke airtime packages are expertly tailored to put you into the heart of conversations across the South of England.

Meridian highlights

ITV Meridian breaks down into three micro regions, enabling advertisers to target their local audience through ITV with minimal wastage. Advertisers, therefore, have the ability to reach large audiences from all key demographics, without excessive expenditure. In fact, an advert for ITV Meridian starts from as little as £3,690.

Each year our local team helps hundreds of local companies and brands to get their message directly into the homes across the region. With a reach of 5.9 million adults across 3.1 million households in the Meridian transmission region, you can give your business the ideal platform to shine.

Top programmes in the region include Emmerdale, which reaches up to 590,000 adults, and Britain's Got Talent, which reaches up to 700,000

Between the ITV Meridian team, we have over 60 years of media and TV experience, so you are in safe hands. ITV has a surprising range of cost-effective options to help you build your brand. We will talk to you, listen, and take the time to understand your business challenges, before recommending a bespoke campaign plan that will help you reach your target audience effectively. We provide real-world advice and solutions designed to deliver more reach, response, and sales. Give us a call today to find out more.

Audiences you could reach

Monthly reach for individuals: 75.1% 

Monthly reach for ABC1 Adults: 55%

ITV Map Meridian Micro

Meridian advertising costs

Sub-regions? Yes
Total daily viewing: 3h 38m
Adult TV universe: 5.87m
ITVX registered users: 3.68m
TV spot investment: £74,806
ITVX VOD investment: £14,961
Total investment: £89,767
Adult spot impacts
VOD impressions: 427.5k
Flexible booking? Yes

meridian micro.jpeg

Why choose ITV to advertise in Meridian?

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Meridian? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

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The power of regional


With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.


Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Meridian can be bought for as little as £3,690). Reach in Meridian is well worth the spend too; you can reach up to 942,000 people watching I’m a Celebrity Get Me Out of Here in Meridian.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.
We have worked with ITV for many, many years and have always found the team flexible, responsive to our needs and really pleasant to deal with. Despite the changing media landscape TV is still critical to any brand that needs mass reach and contrasts against highly targeted digital media, which has a role to play, but is no true substitute. Fiona Neil Marketing Director, Stannah

Don't forget digital

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Meridian digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Meridian Region on the ITVX from just £554.


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