Advertising in the West with ITV

Advertising with ITV in the West of England is cost-effective and a great way to grow your brand. Our bespoke airtime packages are all expertly designed to put you into the heart of conversations happening across the region.

ITV West Highlights

ITV is the UK’s largest commercial TV station, offering advertisers unparalleled volumes of audiences from all key demographics. We believe we are at the heart of popular culture and are the only commercial channel to regularly attract huge audiences (up to 9 million viewers in some cases!). ITV can deliver your advertising messages to a huge number of potential customers, quickly and in the most effective way.

One of ITV's biggest USPs for advertisers is our regional flexibility – clients choose exactly which areas to target and therefore brands can ensure their campaigns are as successful as possible.

ITV reaches 83% of adults per month in the West, making it one of the most effective platforms to engage with consumers in the region. Some of the most popular programmes include I'm a Celebrity, which reaches up to 323k adults and the ​​Rugby Six Nations, which reaches up to 280k adults

ITV West covers all key areas in the West of England, including Bristol, a city steeped in seafaring history and its famous landmark, the Clifton Suspension Bridge. The transmission region also covers Gloucestershire to Yeovil in South Somerset. ITV West also covers Bath with its iconic Roman Spas and historic architecture. The ITV News West Country team delivers a daily update for viewers across the ITV West Region.

Audiences you can reach

Monthly reach for individuals: 83.0% 

Monthly reach for ABC1 Adults: 55.8%

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ITV West advertising costs

Sub-regions? Yes
Total daily viewing: 3h 19m
Adult TV universe: 1.87m
ITVX registered users: 1.22m
TV spot investment: £17,335
ITVX VOD investment: £3,467
Total investment: £20,802
Adult spot impacts
VOD impressions: 99.1k
Flexible booking? Yes

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Why choose ITV to advertise in the West of England?

As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in West? Choose from our advertising solutions designed to suit all businesses.

Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.

Did you know?

TV advertising works better than any other form of media. 

71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*. 

*Thinkbox: Payback4: pathways to profit.

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The power of regional


With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.


Easily test, learn, and scale your regional advertising

Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV West can be bought for as little as £1,908). Reach in West is well worth the spend too; you can reach 1.8 million adults across 1million households in The ITV West transmission Region.

A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.

Cut costs with regional advertising

The cost of ITV regional advertising is great value for money, so you end up spending less. 

With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.


Don't forget digital

Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in West digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the West Region on the ITVX from just £286.


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