Advertising in Yorkshire with ITV
Advertising in Yorkshire with ITV is affordable and accessible for any Yorkshire business, whatever the size. We offer bespoke airtime packages sure to put your business at the heart of Yorkshire’s conversation.
The Yorkshire region covers a diverse landscape with some of the country's biggest cities in Leeds, Sheffield, and York along with Hull, Newark, Bradford and many more. As well as offering advice and guidance on advertising on ITV Yorkshire, our local sales team can also facilitate bookings across all ITV Regions, the ITVX, and ITV Breakfast.
Emmerdale, one of the country's best-loved soaps, is filmed and set right here in the heart of Yorkshire and there are not many places that can boast such fame!
We also have the Calendar news team who inform our local communities of what's going on across the region every single day of the year. Top programmes in the region such as I'm a Celebrity can reach nearly 1m adults in a single episode!
Audiences you could reach
Monthly reach for individuals: 84%
Profile average for men: 39%
Profile average for women: 61%
Yorkshire advertising costs
Total daily viewing: 4h 18m
Adult TV universe: 4.97m
ITVX registered users: 3.03m
TV spot investment: £44,177
ITVX VOD investment: £8,835
Total investment: £53,012
Adult spot impacts
VOD impressions: 252.4k
Flexible booking? Yes
Why choose ITV to advertise in Yorkshire?
As the UK’s leading broadcaster, we know how to get people talking across the nation. Keen to be a part of the conversation in Yorkshire? Choose from our advertising solutions designed to suit all businesses.
Never advertised on TV before? Our new to TV guide covers everything you need to know about why advertising with ITV is a great place to start.
Did you know?
TV advertising works better than any other form of media.
71% of all advertising profit comes from TV, with TV generating an average return of £1.79 for every £1 spent (the highest ROI of any medium). Campaigns including TV are 35% more effective than those without, lifting the performance of the whole schedule*.
*Thinkbox: Payback4: pathways to profit.
Want to find out more about advertising with ITV?
The power of regional
With regional advertising, your business is put front and centre into the areas you’re targeting. It also gives you a canvas for experimentation; target micro regions with different messaging and see what works and what doesn’t. In addition, our talented creatives will work with you to create a regional advert perfect for specific local audiences.
Easily test, learn, and scale your regional advertising
Many advertisers already capitalise on our regionality – that’s why over half of ITV’s advertisers are able to build their business successfully by spending under £50,000 with us (Packages of Airtime on ITV Yorkshire can be bought for as little as £3,486). Reach in Yorkshire is well worth the spend too; you can reach up to 742,000 people watching I’m a Celebrity Get Me Out of Here in Yorkshire.
A simple regional test and control approach will help you learn quickly and get speedy wins. Only ITV’s regional network gives brands the ability to do that at scale flexibly.
Cut costs with regional advertising
The cost of ITV regional advertising is great value for money, so you end up spending less.
With higher levels of viewing across linear live viewing and ITVX, your advertising campaign can be seen by more people than a year ago as well. You can also reduce risk further by booking your campaign week-by-week, capitalising on late access to airtime without penalty, as we continue to make TV and VOD advert slots more flexible.
Don't forget digital
Advertising regionally with ITV is more than television – with ITV, you can also advertise digitally with VOD (video on demand). This lets you advertise in the heart of homes in Yorkshire digitally, on a platform where millions of people (and growing!) are watching the shows they love. With our ITVX advertising options, you can extend your airtime campaign across the Yorkshire Region on the ITVX from just £523.