Alzheimer’s Society partners with Coronation Street to create bespoke ads in tribute to dementia storyline.

Alzheimer’s Society has teamed up with ITV and Coronation Street to shine a light on the growing impact of Dementia across the UK, cementing its position as the charity who is there to tackle every aspect of the disease. To help people affected by the condition today and providing hope for the future.

Created in partnership with Medialab and ITV Creative, the campaign features four bespoke linear spots which complement a storyline about beloved Coronation Street character Debbie Webster being diagnosed with dementia.

The voiceover, by former cast member Julie Hesmondhalgh, references the devastating scale of the growing prevalence of dementia in the UK - which affects nearly one million people in the UK - and the critical work Alzheimer’s Society is doing to help people like Debbie through life-changing support, groundbreaking research and campaigning to make dementia a priority.