Your opportunity to make a mark at the biggest event of 2026!

The FIFA World Cup 2026™ will be the largest World Cup ever staged: 48 teams, 104 matches, three host nations (USA, Canada, Mexico) and a full summer of global cultural dominance – everything really is bigger in America!

Coming to Market Earlier Than Ever

To meet unprecedented demand, ITV is releasing World Cup inventory across three structured sales windows. Early commitment allows you to unlock the best choice, best positions and best value. To read all the details on why this is the best opportunity for your brand, download our commercial brochure below:

Get in touch

ITV commercial opportunities and advance booking will enable brands of all sizes to compete on a global stage. Everyone has a part to play. Get in touch with your ITV Sales Representative to discuss the best option for your brand.

Pricing Terms and Conditions – FIFA World Cup 2026

ITV Commercial (a division of ITV Broadcasting Limited) (“ITV”) is giving advertisers the opportunity to benefit from the certainty and ceiling of an upfront fixed price for Airtime booked against the Adults Demograph in and around the linear broadcast of FIFA World Cup 2026 tournament matches on ITV1 and ITV4 (“FIFA World Cup 2026 Airtime”), subject to the terms and conditions set out below (“Pricing Terms”) and the standard ITV airtime trading terms and conditions for 2026 (available at: https://www.itvmedia.co.uk/trading-terms-conditions/itv-airtime-terms-and-conditions).

Capitalised terms used but not defined in these Pricing Terms shall have the same meaning as defined in the Glossary of Airtime Contract Terms (available at:  https://www.itvmedia.co.uk/_files/ugd/b3e753_8e4d17864c1d4ae1b58afefcadc3a126.pdf). 

ITV may revise these Pricing Terms at any time by amending this page. Buyers should check this page from time to time to take notice of any such changes. 

1. Access to FIFA World Cup Airtime and the opportunity to purchase such FIFA World Cup Airtime at a fixed price (“FIFA World Cup 26 Opportunity”) shall be subject to availability and ITV’s need to avoid overtrading and to meet any pre-existing contractual commitments.   

2. In order to be eligible to participate in the FIFA World Cup 26 Opportunity, the Buyer must:

1. be party to a written agreement with ITV for the purchase of Airtime on ITV1 and/or ITV4 (as applicable) for a specified period in 2026, which must cover the month of June 2026 and/or July 2026 (as applicable), including without limitation any Deal Agreement or Booking Agreement, as determined by ITV (“Existing Agreement”); and

2. formally commit to make Client-backed spend on FIFA World Cup Airtime in June 2026 and/or July 2026 (as applicable) on ITV1 and/or ITV4 (as applicable).

3. be approved by ITV as eligible for the FIFA World Cup 26 Opportunity, such approval to be at ITV’s sole discretion

3. Without prejudice to the generality of ITV’s rights of approval under the Buyer’s Existing Agreement, the FIFA World Cup 26 Opportunity shall not be available to ITV’s competitors and Sportsbook advertisers. 

4. The FIFA World Cup 26 Opportunity is subject to the Buyer making the Booking by the applicable ABD.  Should the Buyer wish to make a Booking after the ABD, ITV will, subject to capacity, procure that the ITV Broadcasters (in respect of ITV1) and/or ITV2 Limited (in respect of ITV4) shall accept such Bookings.  Unless otherwise agreed, the ABD for June 2026 is on 31st March  2026 and for July 2026 is on 5th May 2026.

5. Subject to clause 6 below, the prices in respect of Campaigns booked against the Adults Demographic in FIFA World Cup Airtime shall be as follows: 

1. Campaigns with Airtime in and around the linear broadcast of FIFA World Cup 2026 tournament matches, including matches played by the Home Nations teams (ie. England, Northern Ireland, Scotland and Wales), on ITV1 and ITV4 will be priced at a fixed Cost per Thousand of £21 (gross); 

2. Campaigns with Airtime in and around the linear broadcast of FIFA World Cup 2026 tournament matches played by teams other than the Home Nations teams, on ITV1 and ITV4 will be priced at a fixed Cost per Thousand of £16 (gross).

3. Campaigns for products that are classified as Less Healthy Foods and are subject to a post 2100 restriction with Airtime in and around the linear broadcast of FIFA World Cup 2026 tournament matches will be priced at a fixed Cost per Thousand of £21 (gross); 

By way of example only:

• For a Campaign booked against Adults in FIFA World Cup 2026 Airtime in and around the linear broadcast of FIFA World Cup 2026 tournament matches Morocco vs Scotland, France v Ivory Coast, Panama vs England and Mexico v South Africa, the Airtime would be priced at a fixed Cost per Thousand of £21 (gross).

• For a Campaign booked against Adults in FIFA World Cup 2026 Airtime  in and around the linear broadcast of FIFA World Cup 2026 tournament matches Qatar vs Switzerland, Netherland vs Japan, Spain vs Cape Verde and Argentina vs Algeria, the Airtime would be priced at a fixed Cost per Thousand of £16 (gross).

• For a Campaign for a product that is classified as Less Healthy Foods and is subject to a post 2100 restriction booked against Adults in FIFA World Cup 2026 Airtime in and around the linear broadcast of FIFA World Cup 2026 tournament matches Qatar vs Switzerland, Netherland vs Japan, and Argentina vs Algeria, the Airtime would be priced at a fixed Cost per Thousand of £21 (gross).

6. The prices referred to in sub-clauses 5(a) , (b) and (c) above will be adjusted by reference to the Impacts weighted in accordance with the applicable Standard Time-Length factors.  

7. The incentive pricing mechanic set out in these Pricing Terms is made available based on the understanding that it is applied to a specific tournament and will not be available for other periods, and it does not form part of the Buyer’s protected contract(s).  Any subsequent purchases of Airtime shall be subject to the pricing as set out in the Existing Agreement or any new Airtime agreement (as applicable), or shall be subject to pricing at Market Rate.

8. All FIFA World Cup 2026 Airtime booked by the Buyer in accordance with these Pricing Terms shall be deemed to have been delivered by ITV in accordance with the Airtime Commitments (if any) set out in the Buyer’s Existing Agreement. 

9. Any spend made by the Buyer on FIFA World Cup 2026 Airtime in accordance with these Pricing Terms shall be counted towards achieving the applicable Share of Broadcast and/or volume commitments (if any) made under the Buyer’s Existing Agreement. 

10. Any terms agreed as part of the Buyer’s Existing Agreement in respect of Airtime Credits and reconciliation (including without limitation clause 6 of the Deal Conditions) shall apply to FIFA World Cup 2026 Airtime, save that Airtime Credits shall be calculated based on prices applied in accordance with these Pricing Terms. 

11. These Pricing Terms shall apply to the purchase of FIFA World Cup 2026 Airtime only and shall not apply to any other advertising on ITV channels or platforms. Save as amended by these Pricing Terms (which amendments shall for the avoidance of doubt include the terms of clause 5 above), the Buyer’s Existing Agreement shall continue in full force and effect. 

12. The FIFA World Cup 26 Opportunity shall be subject at all times to any laws, regulations, codes, rules, guidance or similar which are applicable to ITV and/or the Buyer. 

13. These Pricing Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including any non-contractual disputes or claims) shall be governed by and construed in accordance with English law and the parties hereby irrevocably submit to the exclusive jurisdiction of the English courts. 

14. Nothing in these Pricing Terms shall be deemed to constitute a legal offer.