ITV and Lloyds British Business Excellence Awards Launch Growth Accelerator Award
We have BIG news!
The Lloyds British Business Excellence Awards have launched a major new media partnership with ITV for 2026.
At ITV, we know that TV is the ultimate growth engine for building your brand, but for many scale-ups, the jump to national television can feel out of reach. So that's why, along with our partnership, we’ve also launched a UK-first: The ITV Growth Accelerator Award, offering an unprecedented level of support for high-growth British businesses.
The winners of the award will receive a huge £500,000 of ITV advertising, providing access to millions of viewers across ITV’s broadcast and digital channels…it doesn’t get much better than that!
We and the BBEA believe that British business deserves more than a trophy. This prize is designed to be a genuine springboard - giving one exceptional, high-growth company the visibility it needs to scale at pace, and reach viewers all across the UK
How to Enter
Companies looking to apply can do so via the website in less than 45 minutes:
Who Should Apply?
This is a transformational prize for scale-ups ready to go national.
The ITV Growth Accelerator Award is aimed at businesses demonstrating exceptional momentum, strong leadership and the ambition to scale at pace.
The award targets companies that have outgrown regional visibility and are ready to step onto a national stage.
What the Experts Say
Speaking ahead of the announcement, Kate Waters, Director of Client Strategy and Commercial Marketing, ITV said: "For high-growth UK companies, television is one of the most powerful tools for rapid brand-building, customer acquisition and credibility. The award is designed to remove the financial barrier to entry and act as a genuine growth accelerator."
Kate Waters, Director of Client Strategy and Commercial Marketing at ITV
Commenting on this new and unique partnership, Awards Director, Sarah Austin said: "As British companies navigate a challenging economic landscape, the partnership is designed to back ambition, reward performance and provide tangible support to firms with the potential to scale quickly and sustainably."
Sarah Austin, Awards Director,
Sarah Austin added: "Together, the Lloyds Business Excellence Awards and ITV will not only celebrate success, but help create it, giving one standout business the opportunity to transform its growth trajectory through national television exposure."
