ITV Soap Total TV Package Opportunity!

September-November 2026

Building on the success of our Total TV test campaigns, ITV is launching an innovative converged offer for September–November 2026 centered on Britain's biggest soaps, Coronation Street and Emmerdale. Designed to maximise cross-platform reach and dramatically reduce campaign costs, this opportunity unites ITV1 linear, premium ITVX VOD, and optional YouTube inventory into a single transaction.

Why This Package Delivers Exceptional ROI

• Massive Reach Expansion: Reach up to 50% more individuals than investing the same budget on standard trading terms, adding over 1.2 million adults at the entry level.
  

• Cultural Powerhouses: Connect with loyal appointment-to-view audiences across two shows with a combined 120-year legacy of TV dominance.
  

• Unbeatable Fixed Rate: Benefit from a single incentivised CPT/CPM of £20 across ITV spot, ITVX VOD, and optional ITV partner-sold YouTube inventory.
  

• Optimised Delivery: Seamlessly balances execution across platforms with an estimated delivery split of 30% linear and 70% VOD.

Package Options

*Linear spots: Time, date and programme by region at ITV discretion. For the avoidance of doubt ‘spot’ may not be transmitted the same time and date on all regions.

Key Booking Details

• Strict Cap: Limited to a maximum of 30 national packages per month for September, October, and November 2026.
  

• Creative Criteria: Valid for 30-second national copy campaigns only.
  

• Advertiser Limits: Restricted to 1 package per individual advertiser per month.
  

• Release Timing: Available exclusively via Planet V launching at 10:00 AM on 25 August 2026 on a first-come, first-served basis.

• Airtime: Delivered in airtime solely in Soaps  (defined as Corrie and Emmerdale)  at ITV’s discretion. ITV will endeavour to deliver campaigns with Centre Breaks and End Breaks in line with ITV Soap Natural Delivery of 60:40.

• Reporting: Your ITV team will report back on delivery on a regular basis and will ensure final invoices for packages are split for spot and VOD, in line with delivery.

• ITVX & ITV YouTube:  Both ITVX and Optional YouTube inventory will be delivered in ITV Soap content.

When these packages are gone, they're gone. Please make sure your team is ready on Planet V on 25 August, or reach out to your ITV rep directly if you would like to discuss campaign planning beforehand.

Naturally, there are some T&C's and restrictions which you'll find below:

Pricing Terms and Conditions

ITV ‘Soap’ Total TV T&C’s

These terms and conditions (Soap Pricing Terms) shall apply to the Soap Promotion (as defined in clause 1 below) provided by ITV Commercial (a division of ITV Broadcasting Limited) (ITV) in relation to airtime and digital advertising in connection with ITV Soap Total TV 2026, together with: (i) the terms of the Planet V platform (Platform) accessible at www.planet-v.co.uk; (ii) the Broadcasters Standard Terms and Conditions (available at https://c36ccc60-c8ac-4498-abd5-37fb1f372e27.filesusr.com/ugd/b3e753_870649cfe4904d41886fa71a8aa4d25c.pdf)(Airtime T&Cs); (iii) the latest version of the Digital Advertising and Digital Solutions Terms and Conditions, (available at https://www.itvmedia.co.uk/trading-tcs) (Digital T&Cs); and (iv) any other written agreements between the Buyer (as defined herein) and ITV Group entities for the purchase of advertising on ITV channels and platforms and/or third party platforms, including without limit any Deal Agreements, Booking Agreements, order forms and/or booking forms (Existing Advertising Agreements) (all such terms and agreements together the Buyer’s Advertising Terms). Capitalised terms used but not defined in these Pricing Terms shall have the meaning ascribed to them in the Airtime T&Cs in respect of Airtime and the Digital T&Cs in respect of VOD Advertising (as the context requires). ITV may revise these Pricing Terms at any time by amending this page. Buying entities (Buyers) should check this page from time to time to take notice of any such changes.

1. ITV intends to release a maximum of 90 bespoke advertising packages (a maximum of 30 per month for the period of 3 months, September-November 2026), on the Platform (Packages) on Tuesday 25 August at 10am (Live Date), each of which shall comprise Airtime Spots and VOD Advertising inventory as detailed in clause 3 below, due to commence on 1 September 2026 (ITV Soap Promotion). Packages shall cease to be available at 5pm on the 15th of each respective transmission month  or, if earlier, when ITV has selected 30 Eligible Buyers (as defined in clause 4 below) for each individual month in accordance with clause 5 below. 
   

2. The maximum of 30 Packages per month will be available on the Platform at a budget range of £130,000 to £390,000 as follows:

   Package level 1: 15 x packages available at a cost of  £130,000 which will consist of 1 x linear Soap spot* combined with ITVX soap impressions

   Package level 2: 10 x packages available at a cost of   £260,000 which will consist of 2 x linear Soap spots* combined with ITVX soap impressions

   Package level 3: 5 x packages available at a cost of   £390,000 which will consist of 3 x linear Soap spots* combined with ITVX soap impressions

   *The time, date and programme by region of Spots will be at ITV’s sole discretion. For the avoidance of doubt Spots may not be transmitted at the same time and date on all regions. 
   

3. In respect of: 

   (i) Airtime, the Packages will comprise Adult TVRs delivered solely at ITVs discretion in Coronation Street and/or Emmerdale across the period. ITV will endeavour to deliver campaigns with Centre Breaks and End Breaks in line with ITV Soap Natural Delivery of 60:40. 

   (ii) VOD Advertising, the Packages will comprise impressions in Coronation Street and/or Emmerdale only,

   ((i) and (ii) each and together, Soap Advertising), the dates and timing of such Spots and VOD Advertising inventory to be determined solely by ITV.   

   For the avoidance of doubt, the terms of Existing Advertising Agreements as applicable to ITV Soap shall be deemed to be amended to give effect to ITV’s right to determine the date and timing of Spots and VOD Advertising inventory in accordance with this clause 3.
   

4. In order to be eligible for the ITV Soap Promotion, Buyers must: 

   (i) as at the Live Date have in place a written agreement with ITV for the purchase of Airtime and VOD Advertising as shall be determined by ITV; and

   (ii) commit an advertising budget in line the budgets detailed in clause 2 (ITV Soap Budget); and

   (iii) be approved by ITV as eligible for the ITV Soap Promotion, such approval to be at ITV’s sole discretion (each such Buyer an Eligible Buyer (subject to clause 15 below)).
   

5. The ITV Soap Promotion shall be accessible on the Platform from 10am on the Live Date and Packages shall be available to Eligible Buyers on a first come first served basis, the determination of which shall be at ITV’s sole discretion. Eligible Buyers selected by ITV for the Packages (Qualified Eligible Buyers) shall receive an email from ITV confirming the same (which shall for the avoidance of doubt be separate to standard confirmation emails from the Platform).  
   

6. Qualified Eligible Buyers will also be given an option to extend their Packages by purchasing additional inventory in and around ITV Soap programming on YouTube (Optional YouTube Extension), subject to availability, ITV’s approval and such additional terms as may be notified by ITV. Where a Buyer agrees to commit additional advertising budget pursuant to this clause 6, and an Optional YouTube Extension is approved by ITV, such Optional YouTube Extension will comprise impressions on inventory within 30 second skippable pre-roll advertisements on such dates and at such times as determined solely by ITV (Optional YouTube Inventory).
   

7. Subject to clause 10 below, the Packages will deliver Airtime Impacts on ITV1, ITVX VOD Advertising impressions and ITV partner sold YouTube at a fixed cost per thousand (FCPT) of £20 (gross), which the parties acknowledge and agree shall replace any existing pricing terms for Impacts and/or impressions (as applicable) in Buyers’ Existing Advertising Agreements in respect of this Advertising promotion only. In delivering Packages to Qualified Eligible Buyers, ITV shall use reasonable endeavours to allocate Airtime Spots and VOD Advertising inventory such that 30% of a Qualified Eligible Buyer’s Budget shall be applied to Airtime and 70% to VOD Advertising. ​​For the avoidance of doubt, any spend (if any) by Qualified Eligible Buyers in respect of Optional YouTube Inventory is separate from and in addition to the ITV Soap Budget. 
   

8. Advertising copy submitted by Qualified Eligible Buyers in connection with the Promotion shall be 30 seconds in length only and only available on a national (not regional) basis. Optional YouTube Inventory will be available on 30” copies.
   

9. ITV shall use reasonable endeavours to report to Qualified Eligible Buyers on delivery of the Packages. 
   

10. The allocation of the ITV Soap budget between Airtime and VOD Advertising pursuant to clause 7 above will be ascertainable from invoices issued to Qualified Eligible Buyers in respect of the relevant ITV Soap Advertising. Invoices for Optional YouTube Inventory (if any) will be issued separately to Qualified Eligible Buyers.
    

11. Unless otherwise agreed by the parties in writing, the terms of the Airtime T&Cs and/or the Digital T&Cs (as applicable) as relate to credits and reconciliation shall apply to ITV Soap Advertising, save that should credits or deficits shall be calculated based on prices applied in accordance with these ITV Soap Pricing Terms.  
    

12. ITV Soap Budget which is committed to ITV Soap Advertising by Qualified Eligible Buyers in accordance with these Pricing Terms shall, for the avoidance of doubt, be counted towards any applicable share or volume commitments made by such Buyers under Existing Advertising Agreements. For the avoidance of doubt, any Optional YouTube Extension shall not count towards any share or volume commitments made by such Buyers under Existing Advertising Agreements with the exception being those where an existing ITV YouTube volume deal has been traded in which case the soap programming YouTube inventory will count towards that deal.
    

13. Nothing in these ITV Soap Pricing Terms shall be deemed to constitute a legal offer.
    

14. Notwithstanding clause 5 above, ITV may revoke ‘Eligible Buyer’ status should it for any reason consider it appropriate to do so, in which case the  ITV Soap Promotion shall not apply to the relevant Buyer in respect of any advertising booked through ITV thereafter (save as otherwise agreed by ITV in writing).
    

15. Without prejudice to the generality of ITV’s right to approve Eligible Buyers and any other rights of approval under any of the Buyer’s Advertising Terms, the Promotion shall not be available to ITV’s competitors or any advertiser with a time restricted copy or within a time restricted category such as gaming.
    

16. Packages will only be taken on a cash booking basis only (no value, contra, barter or proprietary trading models etc. will be accepted).
    

17. Packages will be capped at 1 per advertiser.
    

18. These Pricing Terms shall, for the avoidance of doubt, apply to the purchase of ITV Soap Advertising only and shall not apply to any other advertising on ITV channels or platforms.  Save as amended by these Pricing Terms (which amendments shall for the avoidance of doubt include the terms of clause 3 above), all terms of the Buyer’s Existing Advertising Agreements shall continue in full force and effect.
    

19. This Promotion shall be subject at all times to any laws, regulations, codes, rules, guidance or similar which are applicable to ITV and/or Buyers.
    

20.  In respect of all Optional YouTube Extensions, the following terms shall also apply:(i)  Optional YouTube Inventory will be served in and around genres identified by ITV as Soap programming, on the YouTube platform only. The Buyer will take full responsibility for any and all Buyer-branded video advertisements served in connection with the Optional YouTube Extension.

    (ii)  The Buyer will submit the relevant Buyer-branded video advertisements to ITV for approval at least five (5) business Days prior to the proposed launch date on YouTube. The Buyer acknowledges that ITV may delay the proposed launch without liability if ITV has not received the relevant Buyer-branded video advertisements for approval within the five (5) business day timeframe. If the relevant Buyer-branded video advertisements have been provided to ITV within five (5) Business Days of the proposed launch date, then ITV will use commercially reasonable endeavours not to delay the launch date, unless approval is withheld by ITV or the Buyer fails to make any changes to such creative as required by ITV within the five (5) Business Day timeframe.

    (iii)  The budget which is committed to Optional YouTube Inventory in accordance with these Pricing Terms will be capped. In the event the final cost for actual delivery of YouTube advertising impressions is lower than the capped budget, such cost will be billed on final delivery at the time length applicable FCPT (£17 Net).

    (iv)  ITV’s obligations in relation to Optional YouTube Inventory shall be subject to ITV’s relationship with YouTube, YouTube’s own terms and conditions and their right to remove content posted on their platform.

    v)  The Buyer warrants, represents and undertakes that it will comply with the provisions of YouTube’s Terms of Service, the YouTube Community Guidelines, the Policy, Safety and Copyright Policies and the Advertising on YouTube Policies (together the YouTube Terms).

    (vi)  The Buyer shall indemnify and keep indemnified on demand and hold harmless all ITV Group entities and any third party rights holders from and against any and all actions, proceedings, costs, expenses, damages, claims, demands, liabilities and losses (including all interest, penalties and legal and other reasonable professional costs and expenses) suffered or incurred by such ITV Group entities or third party rights holders arising out of or in connection with a breach by the Buyer of the representations, warranties and undertakings set out in these Soap Pricing Terms, including for the avoidance of doubt, the YouTube Terms (whether foreseeable or unforeseeable).

21. ITV may, in its sole discretion, change the number of Packages available during the promotion period.
    

22. These ITV Soap Pricing Terms and any dispute or claim arising out of or in connection with them or their subject matter or formation (including any non-contractual disputes or claims) shall be governed by and construed in accordance with English law and the parties hereby irrevocably submit to the exclusive jurisdiction of the English courts.