ITVX Summer of Entertainment 2026: Your Brand's Season to Shine

This summer, ITVX is the heartbeat of UK culture. From sun-drenched reality to high-stakes drama, we offer brands the stage to connect with audiences during their favourite moments of the year.

As the UK settles into the summer of 2026, ITVX and ITV YouTube will be the go-to destinations for unmissable entertainment. Our lineup features the return of cultural phenomena like Love Island, the glamorous lives of the Real Housewives, the moving stories of The Assembly, and the search for the next big star on The Voice.

Why Partner with ITVX and ITV YouTube?

In a crowded media landscape, ITVX stands apart as the UK’s leading free streaming service, providing a brand-safe environment with massive scale.

• Dominant Reach: ITVX consistently leads the market, having maintained the highest monthly reach of any UK broadcaster VOD service throughout the past year.

• A Growing Ecosystem: The combined power of ITVX and our ITV YouTube network reaches over 27 million users every month, ensuring your brand message travels further.

• Capturing the Next Generation: Our YouTube presence offers a unique opportunity to engage with younger, harder-to-reach demographics through the fastest-growing broadcaster YouTube Sales network in Europe.

Versatile Packages

We have designed our summer packages to provide maximum flexibility and impact, ensuring brands can align with the biggest entertainment hits of the season.

• Multi-Platform Presence: Our packages offer a seamless blend of inventory across both ITVX and ITV YouTube.

• Scalable Solutions: We offer packages across all budgets-from foundational presence to high share of voice campaigns—tailored to meet your brand's objectives.

• Curated Content: ITV has selected the best entertainment shows across summer, all at incredible value.

• Campaign Window: Opportunities are available for campaigns running throughout the peak summer months of June, July, and August 2026.

Get Involved

The summer of 2026 is set to be a blistering season for entertainment. Partner with ITVX for your brand to be a part of the conversation that defines the summer.

Reach out to your ITV representative or check Planet V for booking details.

Terms & Conditions

All creative is subject to Compliance checks, please note that if an Ad contains claims, the

advertiser must hold documented substantiation. Standard trading terms apply, contact your

trading rep for more info. Connected TV excludes Chromecast or Airplay. Competitor and

select exclusions apply. CPMs inclusive of selected entertainment programmes and Geo targeting available down to ITV Regional level. ITV reserves the right to add sub ITV regions geo targeting premiums.

Any bookings made under this promotion are subject to the Planet V platform terms

accessible at here and ITV's Digital Advertising and Digital Solutions Terms and Conditions available here. Nothing in this promotion shall be deemed to constitute a legal offer and acceptance of any offers is at ITV’s sole discretion.