ITV x BBEA Masterclass
Prime Time for Growth: Let's Talk TV
What does TV advertising really cost? Who can you reach? And where do you start? We teamed up with the Lloyds British Business Excellence Awards to get into the questions growing businesses really want answered.
On Thursday 24 September, we welcomed founders and marketing leaders to the Royal Over-Seas League in London for our ITV Masterclass: Prime Time for Growth, in partnership with the Lloyds British Business Excellence Awards (BBEA).
Hosted by Myleene Klass MBE, the afternoon was all about getting to grips with TV advertising, with practical advice from ITV's experts and honest conversations with brands that have already been there.
TV advertising, minus the guesswork - we covered:
What TV advertising really costs and how pricing works.
Why TV remains such a powerful way to build a brand.
How TV and digital advertising can work together.
How businesses can start regionally and scale nationally.
What goes into planning, creating and measuring a TV campaign.
How TV can help drive growth, not just awareness.
We then heard from a panel of those that have been there themselves:
ITV Business & Economics Editor Joel Hills led the conversation with Pete Markey, Marketing Director at For Skin; Boris Zahariev of Taskrabbit; and Ramona Hazan, Founder of RAMONA'S.
The three shared their experience of building brands, getting on TV and the things they wish they'd known before starting out.
We rounded off the afternoon with drinks and networking overlooking Green Park, giving everyone a chance to carry on the conversation with ITV's experts and fellow business leaders.
A big thank you to our speakers and everyone who came along, and to the BBEA team for being such brilliant partners!
Could TV be next for your business?
Got questions about costs, audiences or how to get started?
Our team’s here to help.
